Archive by Author

Annie Thatcher, Terabitz – Strategic Partner Video

What are today’s consumers looking for in a real estate brokerage website? Listings; Good, current information about their local real estate market; Information about different neighborhoods; Valuation on their home. After the implementation process, what type of training does Terabitz offer its real estate brokerage clients? How to use and update the website;
SEO; How to create email alerts; CMA / Marketing using their One-to-One marketing tool.

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Maria Mull, AlignMark – Strategic Partner Video

AlignMark offers a variety of tools to help brokers with their recruiting and retention initiatives. Togehter PCMS Consulting and AlignMark offer a Total Recruiting Solution to their real estate brokerage clients.

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Real estate brokers: You don’t have to tackle franchise decisions alone.

It’s a tough question many brokerages struggle with: To franchise or not to franchise? Clearly, it’s an approach that has worked for many franchisors and franchisee over the past 40 plus years. The questions remains, however, is it right for your company? The only reason to franchise is if you believe you can achieve your goals faster, cheaper, and more effectively with the franchise than without it. If you are open to considering a franchise, there are a lot of things to consider prior to making that decision and PCMS Consulting can help.

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Real estate companies: Do you have as much management depth as you would like?

Can you effectively navigate through important issues like mergers and acquisitions, succession planning, operational reviews, and other strategic management and growth issues?

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Increasing your online ROI

Even through 90% of consumers start their search for a new home online, the majority of brokerages are not “connecting the dots” between driving, engaging, and responding to online traffic. It all starts with driving traffic to your site. You must invest in search engine optimization, get your word out on blogs and social media, and syndicate your listings to multiple web portals. This not only drives traffic to your site but also helps you further establish your brand online.

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