Franchise Development
Franchise Development
Franchise Development. You have a franchise concept, you have the UFDD, you have a support plan in place, now it’s time to go out and sell franchises. You know your concept, you believe in your concept, and you are deeply committed: how are you going to convince perfect strangers to part with their money, make a long term commitment, and completely buy into your brand? This is where PCMS’ franchise development expertise can help you grow your concept successfully.
A franchise development organization is only as good as its weakest franchisee. Too many franchise organizations go out to market and sign up whoever they can just to be able to say they sold some franchises. What if they don’t open, what if they don’t have a good reputation, what if they have their own ideas about how your business should be done, and what if they don’t pay?
It is very important to have a franchise development plan before you start selling franchises. PCMS consultants have sold franchises for start up operations, mature organizations, brands that were doing well and brands that were struggling. Every situation is different but all have one common denominator: planning and experience win every time. PCMS franchise development team offers both!
Franchise Development Services include:
- Market Research and Value Proposition
Determining who your competition is and what they offer; determining who your company is and what makes you different/better; determining your franchise value proposition and what is worth; helping to assess how you should be positioned versus the market; determining what problems you solve for your franchise prospects.
- Franchise Development Plan and Process Design
Design and implement sales strategies; create, re-energize, motivate, and enter new markets; determine what your franchise marketing plan should be; determine what your sales strategy should be (i.e. regional vs. national, single unit vs. area developers/master franchising); assess your franchise support plans and how you would handle growth and still provide quality support to your franchisees; create sales development process that is followed with discipline, metrics, reporting, presentations, etc.; determine goals and time lines; Identify and help to hire franchise salespeople; assist in the creation of the franchise sales compensation plan; metric creation and sales person accountability plan - Franchise Sales Coaching
Coaching and pipeline calls; pipeline and strategy review; calls and/or visits to prospects; ongoing consulting on all franchise sales and marketing issues; deal consulting and direct franchise development involvement when necessary. - Franchise Sales Department Outsourcing
Providing recruiting, training, and management of company sales forces. - Master Franchising Development
Determine compatibility requirements to invest in and manage master franchise territories including administration, compliance, legal, and sales issues. - Franchise Development Seminars/Training
Available on all the above topics or customized for the client.
