All Entries in the "PCMS Blog" Category
Don’t make them wait!
You finally decided that with prices still low, you are going to upgrade to that bigger house you and your husband have been talking about for years. Things are good with both your jobs and now is the time.
I am a real estate broker…
Okay… it’s 2010 and the market has been killing me for the past two or three years. I am lucky to be here but I love what I do and I am determined to make it work. I am not going to keep doing things the same way because it has gotten me NOWHERE and it’s time for me to reinvent myself, my company, and my agents.
The Grinch of 2009
While watching my favorite Christmas Show, “The Grinch”, I was reflecting on 2009. The year that was, or soon to be was, was indeed one in which we all came face to face with economic terms that we all thought were a thing of the past.
Be true to your model
Due to our position at the forefront of all the changes occurring in our industry, I am often asked which brokerage model is the best one. Given where we are in the development of our industry and the many changes occurring driven by the down market, the internet, mobile devices, and consumer expectations, we believe that if brokerages are true to whichever model they are most comfortable with, they can succeed.
Profiting in the trough
“Adversity causes some men to break and others to break records,” is a quote by William Ward that I believe is quite appropriate for our current market. We have a number of companies and agents doing quite well in what many consider difficult times.
Hard to Believe
According to NAR 48% of internet leads go unanswered and the other 52% are responded to in a matter of days, not hours. That is simply UNACCEPTABLE in today’s internet driven consumer environment.
Real Estate and Numbers
When I entered the real estate industry in 1984 I was told real estate was a numbers game. I never forgot that. The more people I reached and made a connection with the better chance I had they would turn into buyers and sellers.
Recruiting the agent of the future
Recruiting agents today can be challenging however, recruiting quality real estate agents should be your company’s number one priority. Recruiting quality agents is the fastest way to increase market share and to generate revenue.
Sometimes you just need to step back
The real estate brokerage industry has suffered over the past few years due to eroding profit margins, lower sales volume, and real estate prices. Real estate brokers have historically been slow to adapt to change because they have typically been reactive instead of proactive.
Real Estate Companies. Get Invloved!
Passionate about SEO and Social Media I have decided to conduct a real estate social media event to validate the importance social media plays in the real estate industry.
SO, I am calling on all real estate professionals to help me! I need 100 Social Google friend connects by Friday… IKES!
Please contribute and go to [...]
















