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I am a real estate broker…

Okay… it’s 2010 and the market has been killing me for the past two or three years. I am lucky to be here but I love what I do and I am determined to make it work. I am not going to keep doing things the same way because it has gotten me NOWHERE and it’s time for me to reinvent myself, my company, and my agents.

The Grinch of 2009

While watching my favorite Christmas Show, “The Grinch”, I was reflecting on 2009. The year that was, or soon to be was, was indeed one in which we all came face to face with economic terms that we all thought were a thing of the past.

Be true to your model

Due to our position at the forefront of all the changes occurring in our industry, I am often asked which brokerage model is the best one. Given where we are in the development of our industry and the many changes occurring driven by the down market, the internet, mobile devices, and consumer expectations, we believe that if brokerages are true to whichever model they are most comfortable with, they can succeed.

Sometimes you just need to step back

The real estate brokerage industry has suffered over the past few years due to eroding profit margins, lower sales volume, and real estate prices. Real estate brokers have historically been slow to adapt to change because they have typically been reactive instead of proactive.

Real Estate Companies. Get Invloved!

Passionate about SEO and Social Media I have decided to conduct a real estate social media event to validate the importance social media plays in the real estate industry.                
SO, I am calling on all real estate professionals to help me! I need 100 Social Google friend connects by Friday… IKES!
Please contribute and go to [...]

Revolutionary Recruiting with Social Media Video

NEW Recruiting the Internet Real Estate agent of today with Social Media!

REinvent now…..you have to!

I don’t want to sound like an alarmist, but how long have we been talking about needing to make changes in the real estate business? How long have we been talking about profits shrinking? How long have we been talking about “interlopers” taking our listings and selling them back to us? How long have we been talking about how could this have possibly happened?

Become the Real Estate Firm of the future TODAY!

It would be really easy to blame the market for all our problems. I hear many real estate brokers saying, “Lower transaction volume, lower average sales price, higher commission splits, lower commission dollars, and tight credit are just about to drive me out of business.” Our Real Estate Consulting Firm disagrees.

Reinvent now, but how?

Many brokers not sure where to start.
A few weeks ago, in this column, I offered some suggestions as to things you can do to address the need to recruit the real estate agent of tomorrow, the need to reduce your physical “foot-print”, and the need to have an integrated technology strategy. Most would agree all [...]

Business Development – Roadmap to Recovery

You would think that after the tumultuous drop in real estate values and sales, the influx of national lead aggregators and the negative view of agents by consumers, that something would change in the real estate model.