Real Estate Brokerage Company Business Analysis
Real Estate Business Analysis
2006: “Bubble, what bubble??”
2007: “It can’t get much worse… can it?”
2008: “How much more can we possibly cut?”
2009: ???
Sound familiar? Has that been the voice in your head the past three years? Our conversations with brokers, large and small, all over the country, tell us this is industry has been in denial… denial that they have to do more, much more, than just cut expenses until things get “better”. Take a look at your business analysis.
- Are your agents getting any younger?
- Do you really need that 12,000 square foot “palace” that is empty most of the time?
- Have you figured out how to get more than half your agents to promptly respond to online inquiries?
- Do you really have an integrated technology strategy that touches every aspect of how you communicate with the younger, more educated consumer who will soon dominate this business and knows more about Facebook and Twitter than they do about your company?
Those are just a few of the business analysis questions you should be asking yourself. If you don’t ask yourself, we will.
Most companies now know they truly need to analyze how they do business and, more importantly, must be willing to make dramatic, potentially scary changes, to their businesses. But for those who think all they have to do is cut expenses and “hunker down”, the best case scenario is being less profitable in the foreseeable future.
PCMS is committed to helping real estate brokers transform their business anylysis and break from the paradigms of the past to embrace those that will be necessary to be successful in the future.
Filed Under: Featured
About the Author: A nationally recognized expert in franchise business, Jose has been responsible for affiliating, through conversion or acquisition, hundreds of companies representing millions of dollars worth of royalty fees during his franchise business career. In addition, as an authority in the area of acquisitions, mergers, and exit strategies for the nation’s real estate brokerage companies, he is often sought out for commentary and advice on the franchise business topic.