Just like home consumers, many real estate agents are starting their search online. What are you doing to engage those real estate agents online and drive them to your site? The consumer wants access to information…Most connected consumers do NOT want to speak to a person first!
- Job seekers want to be told the good, the bad and the ugly about the job they seek
- Agents are not just looking for a new broker, they want to feel good about the company they choose to affiliate with and where they will have a chance to make money
- 1 out of every 5 job seeker prefer to interact with job simulation or assessment tools
Attracting talent has changed
- Job seekers go beyond the just wanted ads in print media
- More now than ever job seekers begin their search online
- On-line is where the job seeker learns about you and where you can learn about them
The PROS of driving agent leads to your company online using SOCIAL MEDIA
- Lots of visibility
- No cost \ Cheaper
- Reach Targeted \Various Audiences
The CONS of driving agent leads to your company online using SOCIAL MEDIA
- You need to be active (place ads, interact with contacts)
- Visible to wrong people sometimes
- Usually company does not have focus on right people
The PROS of driving agent leads to your company online using your WEBSITE
- You are already drawing consumers to your website
- Most people in your market will be aware of your website
- Reach Various Audiences
The CONS of driving agent leads to your company online using your WEBSITE
- Most real estate companies don’t try and attract quality recruits
- Content needs to continually evolve
- Usually company does not have focus on right people
About our webinar presenter, Maria Mull
- Recruiting and assisting clients with recruiting, retention and lead management solutions for over 14 years.
- As a previous Director of Career Development for a large franchise Maria successfully helped her company recruit, retain and improve agent productivity for more than 500 agents in a 24 month period.
- With AlignMark, Inc for over six years and as VP of Business Development her main focus is on “Human Capital Investment”.
- She frequently speaks at various events such as Real Trends, Judy LaDeur International, RISMedia, etc. to bring AlignMark’s ideas and concepts to an industry that needs better talent.
About our webinar presenter, Jose Perez
- Founded PCMS Consulting in 2007
- MBA in Real Estate from University of Texas at Austin with over 20 years experience in the residential and commercial real estate industries.
- Former SVP Franchise Sales and Acquisitions for Realogy Corporation, parent company of CENTURY 21, Coldwell Banker, ERA, Better Homes and Gardens, and Sotheby’s International Realty.
- Directly and indirectly responsible for the franchise affiliation of over 3,000 brokerage companies and the acquisition of another 1,000.
Webinar Attendees!
PCMS Consulting wants to offer only the best and most helpful content to our audience, and your feedback is highly-valued by our team of real estate consultants! Please use the comments section below to ask questions or send feedback our way.
