You are reading How do you engage the consumer on your website?

It’s not about you, or your company. It’s about the consumer, and they want relevant and engaging information NOW!

The consumer comes to your site to determine where they want to live. If you don’t have that information, they will find it somewhere else, and you will lose a sale. You need to provide them with a great user interface, that is easy to use, uncluttered, and visually appealing.

Ask yourself: can the consumer easily get around? The search function must be front and center. The design should be visually appealing, clean and simple. Your message must be crystal clear, and unified across all your social media outlets, not just your website.

Download the free real estate webinar, How Do You Engage the Consumer on Your Website?

During their initial search, your online consumer doesn’t want to hear about your designations, or how long you’ve been in business. The online real estate searcher will see right through statements like, “We have the best agents in town!” Your online visitors only care about learning about where they might want to live. Therefore, your real estate website must provide:

  • Neighborhood Information
  • Current Market Conditions
  • Lots of Pictures of houses, neighborhood activities, points of interest
  • Lots of video to give consumers a feel for who you are, and to also provide an additional way to learn more about neighborhoods

Finally, your client follow up must be timely, consistent and professional.

About our webinar presenter, Jose Perez

  • Founded PCMS Consulting in 2007
  • MBA in Real Estate from University of Texas at Austin with over 20 years experience in the residential and commercial real estate industries.
  • Former SVP Franchise Sales and Acquisitions for Realogy Corporation,  parent company of CENTURY 21, Coldwell Banker, ERA, Better Homes and Gardens, and Sotheby’s International Realty.
  • Directly and indirectly responsible for the franchise affiliation of over 3,000 brokerage companies and the acquisition of another 1,000.

Webinar Attendees!

PCMS Consulting wants to offer only the best and most helpful content to our audience, and your feedback is highly-valued by our team of real estate consultants! Please use the comments section below to ask questions or send feedback our way.

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Posted on 07/15/2010 by in Real Estate Consulting Blogs, REinvent, Webinars

About Jose Perez

Jose's vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and the lack of innovation the industry has been able to deliver over the past few years. As a result, PCMS has become synonymous with broker REinvention. Programs like Camp REinvent™ as well as hard-hitting blogs, articles, and speaking engagements, have solidified Jose’s industry leadership position and helped double PCMS’ revenue in 2010. As President of PCMS Consulting, Jose is responsible for driving the growth of the organization while maintaining a pulse on the needs of his clients. Since many brokerages rely on his advice as they strive to REinvent their businesses, he and his team are committed to vetting as much as possible so clients don’t have to.
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