Internet Marketing: Caution – You Get What you Pay For!

March 15, 2009 | Randi Thornton | Comments 0

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Internet Marketing takes not only time, but money. I can appreciate everyone wanting top rankings for the lowest cost; however, a strong word of caution: No two Internet Marketing Consultants or Internet Marketing Companies are the same. How they implement, diagnose and execute Internet Marketing strategies will vary greatly. Thus, the results will vary greatly. If it was easy to obtain a top page ranking in Google, everyone could easily implement those changes. It takes time, energy and knowledge to gain long term results!

Internet Marketing is a complex. Google has over 200 different factors it considers to determine if a website will get a page 1 ranking. Without a page 1 ranking your site is ineffective. To compare apples to apples you need to completely understand what each Internet Marketing expert is going to do for your company.

Here are some of MY required Internet Marketing Tactics. Keep in mind that each of these steps is critical to the overall success of your SEO campaign.

FYI: When I quote my Internet Marketing costs, there are miscellaneous costs not covered. This may include such items as press release costs, content writing, link building creation; IT related changes etc. Any and all third party charges. I never expect these to run over $500 monthly.

Foundation

Site Validation
Load Time
Browser Compatibility
Site Penalties
HTML Validation
Robots
Site Map
Broken Links
Site History

Discovery

Competition
Keywords
Content
Landing Pages
Local SEO
Over Optimization Penalty
File Size
Alt Image Tags

Tactics

Domain Name
H1-H6 Headings
Meta Descriptions
Page Titles
Content
Site Navigation
Crawl Test
Keyword Density

Create a Buzz

Optimized Press Release
Article Writing
Google News
PDF’s
Social Media
Blogs

Website Analytics

Increased Traffic
Keyword Rankings
Missed Opportunities
Google Analytics
Bounce Rates
User Behavior

Filed Under: Internet Marketing

About the Author: Randi has been active in the Real Estate, Mortgage Business for the past 20 years and has extensive experience with the field of Search Engine Optimization. She joined PCMS Consulting last November as their Internet Marketing/SEO expert. PCMS is a full service consulting, sales and management organization which specializes in real estate industry issues. For more information, please visit www.pcmsconsulting.com or e-mail rthornton@pcmsconsulting.com.