May 26, 2008 – CUPERTINO, Calif. – Continuing its tradition of innovation, Intero Real Estate Services today announced the launch of its national master franchise sales effort, allowing established multi-office real estate companies who are already successful in their local marketplaces to improve the fiscal strength of their companies by leveraging the power of the Intero system in their surrounding markets.
A sharp contrast to the traditional single-unit franchise model, master franchising has rapidly gained popularity. Compared to the typical franchisee, master franchisees have more freedoms — leading the growth of a large exclusive territory, such as an entire state and sharing franchise royalty, technology, and several other revenue opportunities.
“Broker/Owners have longed for a solution to the downward trend of office profitability,” said Gino Blefari, Founder, President and CEO of Intero Real Estate Services. “Intero® now offers an answer that will attract qualified, interested parties as we expand both nationally and internationally. And, based on the feedback we’ve received during our pre-launch effort, we’re definitely on the right track.”
Somewhat unique to the real estate industry, but rather common in the franchising sector in that it offers many of the rewards that major franchisors enjoy with far fewer restrictions than a single unit franchise. Established national players such as CENTURY 21, Re/Max, and Keller Williams all originally expanded in this manner and created many success stories along the way as their master franchisees enjoyed significant short-term and long-term gains.
“With my sales background at Realogy Corporation, parent company of some of the best-known brands in the real estate industry, I knew what Intero had and I am excited to be a part of it,” said Jose Perez, President of PCMS Consulting. “These types of master franchise opportunities really don’t exist in today’s marketplace and will be very appealing for those who get in on the ground floor.”
About Intero Real Estate Services
In less than six years, Intero Real Estate Services has established itself as one of the premier real estate brokerages in the nation. Headquartered in the heart of Silicon Valley, Intero is a progressive real estate company bridging the gap between traditional real estate practices with the industry’s most advanced technology. In July 2005, Intero was recognized by REALTOR® Magazine, the official magazine of the National Association of REALTORS®, as the fastest growing real estate company in the nation. Intero was ranked #1 out of the approximately 80,000 brokerages nationwide in growth of sales and transaction sides with 167.6% and 128.3% increases respectively. Currently, Intero has more than 50 offices with more than 2,000 sales associates serving Arizona, California, Colorado, Florida, Hawaii, Nevada and Texas. For more information, please visit www.interorealestate.com
About PCMS Consulting
PCMS is a full service consulting, sales and management organization led by industry veteran Jose Perez. The company’s vision is to become the “one-stop shop” for consulting services in both the real estate and franchising industries. For more information, please visit www.pcmsconsulting.com.
For Master Franchise Opportunities
Jose I. Perez, Jr. President PCMS Consulting 404-272-4646
jperez@pcmsconsulting.com
For Public Relations Inquires
Mike Bruno Vice President of Franchise Services Intero Real Estate Services 408-342-3030
mbruno@interorealestate.com
