Marketing Strategies
Marketing Strategies that return high ROI
What Marketing Strategies have returned you be highest ROI? 
With more than 60 billion searches conducted every month and 90% of online consumers using search engines as their primary source of information, online marketing strategies are critical today. Internet Marketing Strategies have rapidly become the most effective method of marketing strategies that deliver a high ROI. For consumers and prospects to find your business online, it’s critical that your URL rank in the top 20 search engine results. After all, 93% of consumers stop searching after the second page of listings. SEO needs to become a top priority for your marketing strategies.
Companies are overwhelming neglecting SEO as part of their marketing strategies plan. As a result, they are missing out on a massive opportunity to boost their profits and thrive in today’s market and economic situation. In today’s challenging market and economic downturn every dollar spent needs to have relevance. Traditional marketing strategies media vehicles such as newspapers, magazines and TV, simply do not make the phone ring like they used to. This is because consumers today are bombarded with thousands of marketing messages every day and they have almost become immune to traditional media. People use the internet for their needs in both the real estate and franchise businesses.
Optimizing your website is a process for a successful marketing strategy with many key components to consider:
- How do search engines see your site?
- Are there site validation errors?
- How many road blocks does your site have?
- What keywords are people searching for?
- How many landing pages do you have?
- Are you fully utilizing your META tags?
Once you determine all these things, how do you evaluate whether your SEO campaign is actually working? There are several things to measure your marketing strategies:
- Number of estimated unique monthly visitors
- Number of conversions
- Number of top 10 rankings you achieve
- Number of page views
- Number of search referrals
Not every website designer is an SEO expert and vice versa. Therefore, it is very important to have the right people focused on the right things … just because your website is designed well, does not mean it will drive consumers to your site. The amount of traffic is dependent on how well it has been “optimized.”
Because PCMS is at the forefront of the changes occurring in the real estate and franchise businesses, we feel the area of SEO and internet marketing strategies are a critical component of what we can offer to our clients. We believe there is a good chance your competitors are not focused on this and that it creates a significant opportunity for us to provide value to your organization.
Filed Under: Featured
About the Author: A nationally recognized expert in franchise business, Jose has been responsible for affiliating, through conversion or acquisition, hundreds of companies representing millions of dollars worth of royalty fees during his franchise business career. In addition, as an authority in the area of acquisitions, mergers, and exit strategies for the nation’s real estate brokerage companies, he is often sought out for commentary and advice on the franchise business topic.