PCMS Consulting was founded by Jose Perez, in July 2007. Jose set out to position PCMS as an alternative to traditional real estate franchising. He and his team of forward thinking industry professionals and strategic partners focus on delivering franchise solutions without the franchise costs through their REinvent Network.
Jose’s vision focused on helping brokerages bridge the gap between the growing expectations of consumers and the lack of innovation in the industry. With brokerages nationwide were beginning to feel the effects of the recession in early 2008, PCMS pulled together a team of senior level, highly respected industry veterans.
As the dramatic turn of events in late 2008 and early 2009 began to unfold, PCMS Consulting continued to expand. They signed their first two national strategic alliances, expanding the technology solutions offered to their clients. In 2009, PCMS launched the Camp REinvent™ program and continued to provide technology and consulting solutions to well known, multi-office brokerages throughout the country. Furthermore, their model of providing multiple solutions proved itself as many of these same clients returned to us to provide solutions for them in areas other than what they had originally engaged PCMS for.
Their momentum flowed into 2010, despite market conditions still being tenuous for many around the country. The company’s success continued into 2011 and 2012 as it added two more strategic partnerships and continued to address the pressing challenges the industry faced.
Entering 2013, PCMS Consulting launched PCMS Social Solutions to help brokerages leverage the marketing opportunities presented by properly strategizing and implementing their social media business plan. With this most recent offering, PCMS Consulting solidified its position as an industry thought leader and trusted advisor to brokerages and management teams that are trying to reinvent the way they do business.
About Jose Perez, Founder and President of PCMS Consulting
Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years.
After a long and storied career at Realogy, where he began as Franchise Sales Director for CENTURY 21 and rose to the rank of Senior Vice President of Franchise Sales and Acquisitions for CENTURY 21, Coldwell Banker, and ERA, Jose resigned in July 2007 to launch PCMS. While at Realogy, he was responsible for the affiliation and/or acquisition of thousands of companies generating hundreds of millions of dollars in fees. In addition, he was a frequent speaker at company events, trained both domestic and international sales people, and played an active role in helping develop many systems that are still in place today.
As an entrepreneur, Jose set out to position PCMS as an alternative to traditional real estate franchising. His mantra is the REinvention of the real estate brokerage. He and his team of forward thinking industry professionals and strategic partners focus on delivering a suite of innovative, a la carte, solutions leading companies require to enhance their market position and profitability.
His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years. As a result, PCMS has become synonymous with broker REinvention. PCMS programs like Camp REinvent™ along with tools such as the REinvent Assessment™ in addition to hard-hitting blogs, articles, and speaking engagements, have solidified Jose’s industry leadership position and allowed PCMS to prosper in spite of the tough market conditions that existed during the real recession.
As President of PCMS, Jose is responsible for driving the growth of the organization while maintaining a pulse on the needs of its clients. Since many brokerages rely on PCMS’ advice as they strive to REinvent their businesses, he and his team are committed to vetting solutions so clients don’t have to.
Born in Cuba, Jose and his family immigrated to the United States in 1962. He grew up in New York City and finished high school in Rio de Janeiro, Brazil where his father had been transferred. He has a Bachelor’s degree from the University of Miami where he majored in Finance and Economics. He also has an MBA in Real Estate from the University of Texas at Austin. He is fluent in Spanish and Portuguese.
An accomplished guitarist, Jose often entertains clients at company functions. He is also an avid racquetball player, cook, and fan of great cuisine. Jose divides his time between Miami, FL and Atlanta, GA with his wife of 27 years. He has two boys aged 25 and 20.