Meet our Team

Jose Perez, Founder of PCMS and President of Business Development

Jose Perez

Jose Perez, Founder and President

Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years.

After a long and storied career at Realogy, where he began as Franchise Sales Director for CENTURY 21 and rose to the rank of Senior Vice President of Franchise Sales and Acquisitions for CENTURY 21, Coldwell Banker, and ERA, Jose resigned in July 2007 to launch PCMS. While at Realogy, he was responsible for the affiliation and/or acquisition of thousands of companies generating hundreds of millions of dollars in fees. In addition, he was a frequent speaker at company events, trained both domestic and international sales people, and played an active role in helping develop many systems that are still in place today.

As an entrepreneur, Jose set out to position PCMS as an alternative to traditional real estate franchising. His mantra is the REinvention of the real estate brokerage. He and his team of forward thinking industry professionals and strategic partners focus on delivering a suite of innovative, a la carte, solutions leading companies require to enhance their market position and profitability.

His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years. As a result, PCMS has become synonymous with broker REinvention. PCMS programs like Camp REinvent™ along with tools such as the REinvent Assessment™ in addition to hard-hitting blogs, articles, and speaking engagements, have solidified Jose’s industry leadership position and allowed PCMS to prosper in spite of the tough market conditions that existed during the real recession.

As President of PCMS, Jose is responsible for driving the growth of the organization while maintaining a pulse on the needs of its clients. Since many brokerages rely on PCMS’ advice as they strive to REinvent their businesses, he and his team are committed to vetting solutions so clients don’t have to.

Born in Cuba, Jose and his family immigrated to the United States in 1962. He grew up in New York City and finished high school in Rio de Janeiro, Brazil where his father had been transferred. He has a Bachelor’s degree from the University of Miami where he majored in Finance and Economics. He also has an MBA in Real Estate from the University of Texas at Austin. He is fluent in Spanish and Portuguese.

An accomplished guitarist, Jose often entertains clients at company functions. He is also an avid racquetball player, cook, and fan of great cuisine. Jose divides his time between Miami, FL and Atlanta, GA with his wife of 27 years. He has two boys aged 25 and 20.

Craig Anderson, PCMS Business Development

Craig Anderson

Craig Anderson, Business Development

With almost 30 years of real estate sales, broker/owner and franchise sales and management experience, Craig clearly understands the complexity of solutions that brokerages face in this current challenging market and into the future. As an active listener, he will always make sure that the needs and requirements of the client take precedence above all else.

Since joining PCMS in early January of 2009, Craig has brought that expertise to the many clients he has helped REinvent their businesses and has been welcomed as a vital part of their management teams for their future

Licensed as a salesperson and then as a broker since 1984, Craig has been involved in real estate for nearly 30 years. He has owned real estate companies in the U.S. as well as in the Virgin Islands. He was President of the St. Thomas – St. John Association of Realtors as well as President of the Virgin Islands Territorial Association of Realtors. Craig was also a National Director to NAR and Realtor of the Year.   As a Senior Franchise Sales Director and Regional Vice President for Realogy for nearly 10 years, he achieved the accolades and awards commensurate with his extensive knowledge of mergers and acquisitions, management principles and best practices for today’s real estate brokerages.

Craig resides in Stuart, Florida, is an 11 handicap on the golf course, and enjoys boating, volunteer work and an active lifestyle outdoors in the Sunshine State.

Jodi Lawler provides client services support for PCMS Consulting

Jodi Lawler

Jodi Lawler, Client Services

With over 18 years experience in the real estate industry, Jodi has been supporting Founder and President, Jose Perez, as Executive Admin since PCMS was founded in 2008. She has also recently been promoted to head up Client Services. In this role, Jodi communicates regularly with clients to determine their adoption and satisfaction with the multiple solutions offered by PMCS. She is also tasked with identifying challenges clients may be having in other areas in order to engage the rest of the team to help address those issues.

Jodi studied at Georgia College and enjoys, cooking, reading, traveling and watching her kids play sports.

Denessa Munsterman, Marketing & Communications

Denessa has 12 years of experience in real estate, providing marketing and communications on both the commercial and residential sides. She joined PCMS founder, Jose Perez in 2007 when he launched the company.

She handles the planning, development and implementation of all marketing strategies, communications and public relations activities, at both strategic and tactical levels for the company.

Denessa resides in Atlanta with her husband and two young children. When she’s not busy playing with her family, she enjoys assisting non-profits, frequently serving as both volunteer and in an advisory capacity.