Internet Marketing and Search Engine Optimization for Real Estate
With more than 60 billion searches conducted every month and 90% of online consumers using search engines as their primary source of information, search engine optimization (SEO) has rapidly become the most effective method of online advertising. For consumers and prospects to find your business online, it’s critical that your URL rank in the top 20 search engine results. After all, 93% of consumers stop searching after the second page of listings.
Companies are overwhelmingly neglecting SEO and internet marketing. As a result, they are missing out on a massive opportunity to boost their profits and thrive in today’s market and economic situation. In today’s challenging market and economic downturn every dollar spent needs to have relevance. Traditional media vehicles such as newspapers, magazines and TV, simply do not make the phone ring like they used to. This is because consumers today are bombarded with thousands of marketing messages every day and they have almost become immune to traditional media. People use the internet for their needs in both the real estate and franchise businesses.
Optimizing your website is a process with many key components to consider:
- How do search engines see your site?
- Are there site errors?
- How many road blocks does your site have?
- What keywords are people searching for?
- How many landing pages do you have?
- Are you fully utilizing your META tags?
Once you determine all these things, how do you evaluate whether your SEO campaign is actually working? There are several things to measure:
- Number of estimated unique monthly visitors
- Number of conversions
- Number of top 10 rankings you achieve
- Number of page views
- Number of search referrals
Web design and SEO are two complimentary components of your internet marketing plan. It is important to have the right people focused on the right things. A well-designed website takes into account both ease of use / general usability for your visitor, as well search engine optimization. The amount of traffic your site will draw is directly dependent on how well it has been optimized.
Because PCMS is at the forefront of the changes occurring in the real estate and franchise businesses, we feel the areas of SEO and internet marketing are a critical component of what we can offer to our clients. We believe there is a good chance your competitors are not focused on this and that it creates a significant opportunity for us to provide value to your organization.