How we engage our clients
There is no fee involved in speaking with one of these real estate industry veterans. Members of our business development team have owned and operated companies in the U.S. and abroad, been regional directors for national franchise organizations, and award winning salespeople for national and international companies. Their job is to help you identify your needs and determine how much money you might be losing as a result of those needs.
Pre-engagement for Real Estate Consulting
- There is no charge for our consulting advice during this phase.
- First meeting: Learn about your company and your challenges.
- Second meeting: Drill down in a specific area and identify your priorities.
- Third meeting: Solution conversations and/or technology demonstrations.
Post-engagement for Real Estate Consulting
- This is our opportunity to continue to help your REinvent your company
- Constant communication.
- Ensure needs and goals are being met.
- Determine where else we can help you.
With almost 30 years of real estate sales, broker/owner and franchise sales and management experience, Craig clearly understands the complexity of solutions that brokerages face in this current challenging market and into the future. As an active listener, he will always make sure that the needs and requirements of the client take precedence above all else.
Since joining PCMS in early January of 2009, Craig has brought that expertise to the many clients he has helped REinvent their businesses and has been welcomed as a vital part of their management teams for their future growth.
Licensed as a salesperson and then as a broker since 1984, Craig has been involved in real estate for nearly 30 years. He has owned real estate companies in the U.S. as well as in the Virgin Islands. He was President of the St. Thomas – St. John Association of Realtors as well as President of the Virgin Islands Territorial Association of Realtors. Craig was also a National Director to NAR and Realtor of the Year. As a Senior Franchise Sales Director and Regional Vice President for Realogy for nearly 10 years, he achieved the accolades and awards commensurate with his extensive knowledge of mergers and acquisitions, management principles and best practices for today’s real estate brokerages.
Craig resides in Stuart, Florida, is an 11 handicap on the golf course, and enjoys boating, volunteer work and an active lifestyle outdoors in the Sunshine State.
As someone who is quick to develop meaningful business relationships, June has the ability to get to the heart of a client’s challenges through a thoughtful mix of questions and suggestions that give her clients the confidence to proactively address issues that are keeping them from achieving their goals.
A native of the Pacific Northwest, June Huber has impacted the title and real estate brokerage industries as a sales person, sales manager, and senior leader over the past 25 years, most recently at Realogy, where she was Western Region Regional Vice President Franchise Sales and Acquisitions for CENTURY 21. Over a 16 year career at Realogy, she was also responsible for the growth of Better Homes and Gardens, Coldwell Banker, and ERA in a variety of sales and sales management positions.
As someone who is quick to develop meaningful business relationships, June has the ability to get to the heart of a client’s challenges through a thoughtful mix of questions and suggestions that give her clients the confidence to proactively address issues that are keeping them from achieving their goals. It is this skill, and her desire to further develop it, that led her to the PCMS team to manage business development in the Western U.S. June’s consultative background and experience has allowed her to enjoy success guiding brokerages through tough decisions regarding franchising, succession plans, and mergers and acquisitions, This valuable experience, utilized under the PCMS model of delivering innovative solutions, allows her to bring even more value and support to her many brokerage relationships.
Respected and innovative industry leader, Jose Perez, has been making a difference for over 25 years.
As an entrepreneur, Jose set out to position PCMS to be at the forefront of the emerging real estate brokerage industry. His mantra is the REinvention of the real estate brokerage. He and his team of forward-thinking industry professionals and strategic partners focus on delivering innovative solutions that leading companies require to enhance their market position and profitability.
His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and the lack of innovation the industry has been able to deliver over the past few years. As a result, PCMS has become synonymous with broker REinvention. Programs like Camp REinvent™ as well as hard-hitting blogs, articles, and speaking engagements, have solidified Jose’s industry leadership position and allowed PCMS to grow every year it has been in business.
As Chief Visionary of PCMS, Jose is responsible for driving the growth of the organization while maintaining a pulse on the needs of its clients. Since many brokerages rely on PCMS’ advice as they strive to REinvent their businesses, he and his team are committed to vetting as much as possible so clients don’t have to.
After a long and storied career at Realogy, where he began as Franchise Sales Director for CENTURY 21 and rose to the rank of Senior Vice President of Franchise Sales and Acquisitions for CENTURY 21, Coldwell Banker, and ERA, Jose resigned in July 2007 to launch PCMS. While at Realogy, he was responsible for the affiliation and/or acquisition of thousands of companies generating millions of dollars in fees. In addition, he was a frequent speaker at company events, trained hundreds of sales people, and played an active role in helping develop many systems that are still in place today.
Born in Cuba, Jose and his family immigrated to the United States in 1962. He grew up in New York City and finished high school in Rio de Janeiro, Brazil where his father had been transferred. He has a Bachelor’s degree from the University of Miami where he majored in Finance and Economics. He also has an MBA in Real Estate from the University of Texas at Austin.
An accomplished guitarist, Jose often entertains clients at company functions. He is also an avid racquetball player, cook, and fan of great cuisine. Jose currently resides in Atlanta, GA with his wife of 25 years. He has two boys aged 23 and 18.
Jose’s vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and the lack of innovation the industry has been able to deliver over the past few years. As a result, PCMS has become synonymous with broker REinvention. Programs like Camp REinvent™ as well as hard-hitting blogs, articles, and speaking engagements, have solidified Jose’s industry leadership position.
Interested in modernizing your brokerage operations and energizing your office culture? Click Here to Learn About Camp REinvent.
Real Estate Consulting Solutions
Ernie combines collaborative leadership skills with a disciplined focus on strategic planning, sound financial management, efficient operations and clear, consistent communications to guide owners and executives to achieve their goals.
Executive Management Consultant, Ernie Whitehouse, is a seasoned real estate industry executive with demonstrated, successful Owner, CEO and Executive Consulting experiences. He combines collaborative leadership skills with a disciplined focus on strategic planning, sound financial management, efficient operations and clear, consistent communications to guide owners and executives to achieve their goals. Business valuations, mergers and acquisitions, exit strategies, strategic growth and operational assessments are Ernie’s areas of expertise. His guidance is delivered from a perspective of “walking the talk” himself. He has been an Owner and CEO with industry-leading excellence. The real estate companies he has owned have achieved national prominence and recognition. His Owners’ Perspective of guidance and advice is widely valued by clients:
“Ernie is up to the minute on ‘best practices’. In the industry his name is nationally known and he enjoys the highest level of respect from its leaders. I think the highest endorsement of Ernie is that, in my 35 years in real estate brokerage…when Ernie Whitehouse speaks…people listen.”
In 2002, Ernie founded Whitehouse Consulting, Inc. During the last 10 years Ernie has consulted and guided real estate company owners and executives with Ownership Issues:
- Business valuation services
- Strategies for exit planning
- Sale of equity positions
- Financial reorganization
- Mergers and acquisition strategy, negotiations, due diligence, closings and post-sale transition plans
- Franchise agreement review, renewal and negotiation
- Organizational effectiveness
- Personnel planning
- Short and long term profit improvement plans
In addition, Ernie has developed and implemented a new Strategic Business Model and an Operational Review Platform for a national real estate franchise company.
Ernie graduated from Babson College in Wellesley, MA with a BS degree (concentration in Marketing), and an MBA degree (concentration in Finance and Quantitative Methods). The first nine years of his business career were spent with The Gillette Company in Boston in the executive management development program.
He has enjoyed many leadership positions in the Realtor® organization, including Founder and President of a statewide MLS system. He has a history of community service involvement via board and leadership positions.
Ernie and his family reside in Maine where they enjoy the adventures of coastal living.
Real Estate Consulting Solutions
M & A Consultant, George Slusser has been a leader in the real estate industry for over 25 years. He has been an agent, broker, and senior executive of a number of national companies. Upon receiving a Master of Business Administration degree from the University of Georgia he entered real estate in Orlando, Florida as the general manager of a large diverse real estate company. His firm became one of the first to sell to Merrill Lynch Realty. From that initial m & a experience as a seller, George has been one of the most prolific m & a real estate brokerage buyers in history.
He has helped acquire companies for all of the Realogy brands, NRT, Merrill Lynch, GMAC, and many large independents. Slusser has participated in over 200 m & a (mergers and acquisitions) representing individual purchase prices ranging from a few thousand dollars to over $150 million.
His industry best-selling book Acquiring Profit ($25 USD, $4 S&H), and the m & a systems he developed, have become the foundation of today’s brokerage acquisition business. During his tenure with Cendant (Realogy) Slusser was a member of the company’s senior leadership team and served as President and COO of Coldwell Banker Commercial. He helped lead this top 5 commercial real estate company to three straight years of 25%+ annual growth, outperforming the market exponentially. Annual sales topped $20 billion in 2005.
Slusser provides M & A consulting with leading companies throughout the U.S. both in real estate and other diverse industries such as automotive parts, retail, food and hospitality services. He specializes in m & a assistance, franchising, profitability enhancement, strategic assessments and planning, and customer satisfaction process improvement.