Category Archives: Real Estate Consulting Blog

  • How many can you name?

    How many social networks can you name? For the purposes of this blog post, I’m going to focus on the “big” social networks – Facebook,twitter, YouTube, Google+, Instagram, Pinterest, foursquare, LinkedIn and flickr. As you’ll notice, that’s still a pretty long list. Having an active, well-managed presence on eight social networks isn’t just a challenge [...]

  • One Cavo and PCMS Announce Multiple Prominent Brokerage Launches

    Industry innovators One Cavo and PCMS are having an impact on lead response for larger brokerages. One Cavo, an innovative lead response contact center, and PCMS, an industry thought leader and solutions provider, have announced several prominent launchings for their outsourced contact center solution. In the past five months, Chase International (Reno, NV), EWM (Miami, [...]

  • Why Social Marketing, Why Now?

    Why use Social Marketing for your real estate business? Why is Social Marketing important to your business and agents? Imagine if every client you ever had was in a room – a room with not only you, but all of their friends. The truth is, this room exists, yet in the digital sense. When you [...]

  • PCMS Launches Social Solutions ℠ for Real Estate

    PCMS Social Solutions ℠ Addresses need for brokerages to have effective social media strategies and execution Atlanta, GA (February 7, 2013) – PCMS today announced its launch of PCMS Social Solutions ℠, a social media outsourcing service designed to help brokerages connect with agents and consumers through social media channels.  Using the service, brokerages can control [...]

  • Six Steps to a Healthy and Prosperous Family Business

    Family-owned businesses conjure up a wide variety of images, provocative thoughts, and emotions. The dynamics of managing and/or owning a business with family members can be very challenging once you add any aspect of multi-generational, sibling, spousal or second generational partnership structures. Emotions run strong. Entitlements can rule the day. Sound business practices are often [...]

  • Creating a Customer for Life

    Retool your strategies to create a customer for life. By creating a customer for life, you’ll increase your company’s profit margins and gain greater control over your operations. I own a Lexus. I love my car, but more importantly, I love the people at Lexus.  When I am ready to buy a new car, it [...]

  • PCMS Positions for Growth in 2013

    Introduces personnel moves designed to provide more value to the industry and maximize profit margins for brokers PCMS founder and chief visionary, Jose Perez, today announced several key personnel decisions designed to support expansion plans in 2013. The company plans to leverage the success it has experienced since its founding in 2008 to provide a [...]

  • The Importance of Consumer Retention For Real Estate

    The consumer retention conundrum. Why don’t consumers come back to us when they are in the market again?  How much business did you leave on the table in 2012? Our industry is missing out on a huge opportunity to capture repeat business with real estate consumers. Consumer retention is critical for long-term success. In fact, many [...]