Having spent almost a year being Broker’s therapist, Real Estate Shrink (RES) has learned a lot about the real estate industry and has marveled at how horribly inefficient Broker and most of his peers operate their businesses. This is the focus of today’s session. Let’s listen in. RES: Broker, you know, in the past few [...]
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Have You Lost Your Heart for the Business?
Don’t throw in the towel! When the pain of staying the same is greater than the pain of change you will take the necessary actions to make the necessary change…or will you? While the market is coming back, many of our brokerages still struggle to keep the lights on. We all know it will not [...]
Why We Are Reinventing Business at PCMS…Again!
We believe in pushing our clients to be proactive. We help them target business practices that are outmoded and ineffective. This is how we make our living, so it is critical that we take our own advice. Our own business strategies warn us to avoid to complacency. So despite continuing to grow and experience success, [...]
The Real Estate Shrink Analyzes … Enabling Poor Performance
Targeting poor performance in your managers and agents. This month, our BROKER takes another look at poor performance. After a few months off he recently scheduled this appointment with the Real Estate Shrink because he continues to struggle with profitability, accountability, and the market in general. RES: Welcome back! BROKER: Thanks. I thought I needed another [...]
There’s an app for that: Creating consumer confidence and maintaining relevance.
How Steve Jobs’ impact on music, film and publishing is a lesson for real estate. Consumer confidence in our industry has plummeted and brokerages of all sizes are having a hard time maintaining their relevance. We need help, and we need it NOW! So what does Apple and Steve Jobs have to do with real [...]
