Why brokerages need to focus on how their real estate office space affects their brand. Real estate office design was shuffled to the bottom of the pile when once the bubble burst. Many brokerages focused on redesigning their websites, trying to figure out how increase web traffic to capture more business. We applaud and support [...]
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Have You Lost Your Heart for the Business?
Don’t throw in the towel! When the pain of staying the same is greater than the pain of change you will take the necessary actions to make the necessary change…or will you? While the market is coming back, many of our brokerages still struggle to keep the lights on. We all know it will not [...]
Why We Are Reinventing Business at PCMS…Again!
We believe in pushing our clients to be proactive. We help them target business practices that are outmoded and ineffective. This is how we make our living, so it is critical that we take our own advice. Our own business strategies warn us to avoid to complacency. So despite continuing to grow and experience success, [...]
There’s an app for that: Creating consumer confidence and maintaining relevance.
How Steve Jobs’ impact on music, film and publishing is a lesson for real estate. Consumer confidence in our industry has plummeted and brokerages of all sizes are having a hard time maintaining their relevance. We need help, and we need it NOW! So what does Apple and Steve Jobs have to do with real [...]
Value and support – why aren’t we delivering?
Given the lack of value and support in our industry, do we deserve bad press we get? Probably, given that: We generally have a bad reputation; We have not kept up with innovation; The real estate bubble was real after all; And the internet has put information and power in the hands of the consumer. I [...]
