You are reading Real Estate Recruiting Opportunities in 2010

In today’s economic climate, recruiting a quality sales force is a critical component to the viability of a real estate company. This year will be another great year for growing your company. There was a lot of agent movement in the fourth quarter of 2009 and that momentum will continue in the first quarter of 2010.

The real estate brokers who seemed to benefit the most were those who proved they could deliver tools and solutions to the business challenges sales agents face. Real estate agents today are looking for a progressive broker who is using technology and social media to capture the consumers and communicate with agents. This will be the trend again for 2010.

A question to ask yourself is, how is your company perceived in your market?

Additionally, many brokerages expanded their agent count through office mergers and acquisitions. 2010 will again present many of those same opportunities, capitalizing on the merger opportunities require specific strategies, dialogs and processes.

Do you have a plan?

Another recruiting opportunity which picked up a lot of steam the second half of the year was the number of new licensees who are getting in the business. We have not seen much momentum with that group in a few years and those brokers who position themselves to capture those candidates shouldn’t have much competition. The level of sophistication of these new licensees is un-matched and many of these agents will be the superstars of tomorrow. The new agent recruiting strategies that were most effective in 2009 are:

  • Craigslist ads
  • Social media
  • Targeting reputable licensing schools and state licensee lists

Do you have those agent support systems in place?

About the author
Recruiting Strategist Rich Rector has personally recruited 2500 agents and has delivered 18,000 coaching sessions to more than 850 brokers. For more recruiting strategies for your free business strategy session contact, please visit www.pcmsconsulting.com/business-solution/recruiting-solutions/ or e-mail rrector@pcmsconsulting.com. PCMS Consulting is hosting a 5 month coaching series called Camp REinvent. For more information visit www.campreinvent.com.

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Posted on 02/10/2010 by in Real Estate Consulting Blogs, Recruiting Solutions

About Jose Perez

Jose's vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and the lack of innovation the industry has been able to deliver over the past few years. As a result, PCMS has become synonymous with broker REinvention. Programs like Camp REinvent™ as well as hard-hitting blogs, articles, and speaking engagements, have solidified Jose’s industry leadership position and helped double PCMS’ revenue in 2010. As President of PCMS Consulting, Jose is responsible for driving the growth of the organization while maintaining a pulse on the needs of his clients. Since many brokerages rely on his advice as they strive to REinvent their businesses, he and his team are committed to vetting as much as possible so clients don’t have to.
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