Real Estate Agent Recruiting and Recruiting Coaching
Today’s challenging real estate market may seem like a difficult time to recruit. This can actually be the best time to recruit experienced agents. To increase your recruiting success, understanding the mindset and psychology of the experienced real estate agent is critical.
Remember for most humans, our biggest fear is change – the majority of agents didn’t wake up today wanting to “change” companies. Therefore you must appeal to a desire that is more compelling than the fear of making a change. A key point in recruiting is that you cannot make targeted sales agents feel that their initial meeting with you is about “moving and changing companies”, rather it is an opportunity for a “business strategy meeting”.
The “hot button” in today’s market for most experienced agents is to make more money and work less hours. The key proposition recruits are looking for is that your company leadership has the ability to help agents create additional business or systems to do their business more efficiently. When calling agents to set an appointment you must create curiosity relating to their “hot button” in your dialog and you have less than 10 seconds to do so.
Without an integrated recruiting strategy that is supported by the other aspects of your business which encourage someone to work for your company, you will be at a disadvantage in your market. PCMS recognizes that recruiting is the lifeblood of a real estate company, especially as the industry transforms from one generation of agent the next. We have the professionals who can help you become a prolific recruiter.
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About the Author: A nationally recognized expert in franchise business, Jose has been responsible for affiliating, through conversion or acquisition, hundreds of companies representing millions of dollars worth of royalty fees during his franchise business career. In addition, as an authority in the area of acquisitions, mergers, and exit strategies for the nation’s real estate brokerage companies, he is often sought out for commentary and advice on the franchise business topic.