Recruiting the agent of the future
Recruiting agents today can be challenging however, recruiting quality real estate agents should be your company’s number one priority. Recruiting quality agents is the fastest way to increase market share and to generate revenue.
In today’s economic climate, recruiting a quality sales force is a critical component to the viability of a real estate company. In addition, today’s changing market provides the best recruiting opportunity we have seen in 10 years.
These challenges and uncertainty in the market have caused a massive agent movement and the agents are looking for a leader to emerge. Those who are providing solutions for agents and who have created a productive office environment are having the most recruiting success during the downturn.
The agents today and in the future are also looking for a progressive broker who is using technology and social media to capture the consumers and communicate with agents.
One of the hottest recruiting strategies of today is using social media.
Here are some things to think about…
1. Are you effectively utilizing social media to recruit both new and experienced agents?
2. Do you understand how to set up a profile, groups, blog, tweet and get agents to follow you?
3. Do you have a You Tube channel or use video in your recruiting?
4. Do you use a recruiting micro-site, RSS feeds and know how to link all of it together?
5. Lastly do you understand SEO and how to optimize your company site, micro-site and any blogs you post?
If not, you are missing the technology agents of today and the agents of the future. Additionally, to have recruiting success in today’s market you must have a plan with timelines, action steps and specific recruiting strategies relative to your goals.
The most successful recruiters understand and have incorporated these five philosophies and techniques in their communication.
1. Agents fear change and they don’t want to move, you must give them a compelling reason to meet with you
2. You must find out their needs, their why and their dreams so you and your company can be their solution!
3. Your company’s benefits must be tangible and quantifiable. Use evidence when presenting.
4. Don’t “Sell” your company’s benefits, allow the candidate to discover their value by leading them with the right questions.
5. Is the candidate motivated? They must be more motivated to change their results or the fear of changing companies will cause them to stay put.
About the author
Rich Rector, Recruiting Strategist
With over 20 years experience in the real estate industry, Rich has been able to fine tune methods specifically designed for real estate brokers to meet their recruiting goals. For more information, please visit www.pcmsconsulting.com/webinars. PCMS Consulting is hosting a 6 month coaching series called Camp REinvent. For more information visit www.campreinvent.com.
About the Author: Rich Rector is a leading authority in agent recruitment in real estate.