The real estate brokerage and franchise industries have been in a state of dramatic flux over the past five years. For those who are comfortable with change, the future is very bright. The industry is full of brokerages that are struggling to determine what to do yet are afraid to make the required changes. Those that are committed to reinvention are passing those who are not regardless of how long the latter has been in business.
Jose's vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and the lack of innovation the industry has been able to deliver over the past few years. As a result, PCMS has become synonymous with broker REinvention. Programs like Camp REinvent™ as well as hard-hitting blogs, articles, and speaking engagements, have solidified Jose’s industry leadership position and helped double PCMS’ revenue in 2010. As President of PCMS Consulting, Jose is responsible for driving the growth of the organization while maintaining a pulse on the needs of his clients. Since many brokerages rely on his advice as they strive to REinvent their businesses, he and his team are committed to vetting as much as possible so clients don’t have to.
