About the Author: Randi has been active in the Real Estate, Mortgage Business for the past 20 years and has extensive experience with the field of Search Engine Optimization. She joined PCMS Consulting last November as their Internet Marketing/SEO expert. PCMS is a full service consulting, sales and management organization which specializes in real estate industry issues. For more information, please visit www.pcmsconsulting.com or e-mail rthornton@pcmsconsulting.com.