In 2003 he joined Realogy Corporation as a Senior Franchise Sales Director for Coldwell Banker in Florida and Georgia. During his tenure at Realogy, he was ranked in the top five nationally in sales volume every year and was Coldwell Banker franchise sales director of the year in 2005 and 2006. Craig was responsible for growing the Coldwell Banker brand in both states and sold in excess of $40M in gross commission income, an increase in over $1M per year in royalty fees to the company in addition to being a proficient facilitator of dozens of merger and acquisitions deals.

Craig resides in Windermere (Orlando), Florida and proudly declares a 12 handicap on the golf course.  Honorably discharged from the Air Force in 1974, Craig spent 2 years in Germany and speaks German and enjoys boating, volunteer work and an active lifestyle outdoors.

Family has been extremely important to Elaine. Her three children are now all grown and enjoying successful careers. She is proud to say that she is the grandmother to a lovely 10-year-old girl (Rachel) and recently welcomed twin granddaughters (Sofia and Olivia). Elaine’s hobbies are travel, hiking, reading, dancing and just about anything related to the ocean. On her days off you may find her exploring and enjoying the New England Coastline. 

His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and the lack of innovation the industry has been able to deliver over the past few years. As a result, PCMS has become synonymous with broker REinvention.  Programs like Camp REinvent™ as well as hard-hitting blogs, articles, and speaking engagements, have solidified Jose’s industry leadership position and helped double PCMS’ revenue in 2010.

As President of PCMS Consulting, Jose is responsible for driving the growth of the organization while maintaining a pulse on the needs of his clients. Since many brokerages rely on his advice as they strive to REinvent their businesses, he and his team are committed to vetting as much as possible so clients don’t have to.

Born in Cuba, Jose and his family immigrated to the United States in 1962. He grew up in New York City and finished high school in Rio de Janeiro, Brazil where his father had been transferred. He has a Bachelor’s degree from the University of Miami where he majored in Finance and Economics. He also has an MBA in Real Estate from the University of Texas at Austin.

An accomplished guitarist, Jose often entertains clients at company functions. He is also an avid racquetball player, cook, and fan of great cuisine. Jose currently resides in Atlanta, GA with his wife of 24 years. He has two boys aged 22 and 17. 

In addition, Ms. Kelly has a tremendous wealth of experience in designing, implementing and administering commission plans for sales teams at all levels. She has created and provided franchise consultant for training support, FDD procedures, licensing agreements, administration processes, system integration, and selection processes for franchisors and franchisees alike.

During her tenure with Realogy, Ms. Kelly was a member of the company’s senior leadership team. She was also involved in two successful Six Sigma programs both as a group participant and a group leader. The value add of the streamlined processes equated to significant incremental revenue for the company.

Ms. Kelly recently joined PCMS Consulting. She specializes in franchise consultant work, Franchise Sales Administration, Compliance, contract negotiation, Franchisor selection process, implementation and integration, sales compensation, sales training, and operational control processes. 

Real estate was a natural. Her husband was an agent and she had many friends in the business. Through experience in small and large markets, Sheila has developed an the awareness of how the dynamics of technology and the economy affect brokers, agents, sellers and buyers. She attributes her understanding of the market to having a real passion to develop relationships with her clients, troubleshoot, and customize solutions.

Sheila is recognized as an innovative visionary and has always been the person her clients could count on for keeping them on the cutting edge. She was one of the lead salespeople for homes.com before the internet became as prominent as it is today and has been recently certified by the Direct Marketing Association (DMA) as a social media marketer.

Sheila and her husband, Randall, have three children. She is active in the community through various philanthropies, church and schools. Sheila is a graduate of Georgia Southern University and loves SEC football. When she is not busy with business and the needs of her children, she enjoys travel, tennis, snow-skiing, running, yoga and entertaining.

Sheila joined PCMS Consulting to expand her ability to help clients reinvent themselves and the industry. 

Slusser provides M & A consulting with leading companies throughout the U.S. both in real estate and other diverse industries such as automotive parts, retail, food and hospitality services. He specializes in m & a assistance, franchising, profitability enhancement, strategic assessments and planning, and customer satisfaction process improvement.