Online marketing for the industry remains in its infancy, with most brokerages still accepting a static brochure for a website. Your competition rarely connects the dots between SEO, social media, syndication, web platforms, rapid response, lead management and CRM. However, a successful business strategy includes all these components, which should be based on internet and real estate best practices.
The Internet and Real Estate
Driving real estate internet traffic to your website is essential to building a successful brand online.
Why spend money on a great website if you don’t have a plan to get your message out to prospects? A comprehensive real estate internet strategy includes SEO and social media to build brand awareness and increase consumer engagement.
Your real estate internet marketing strategy must include search engine optimization. With 90% of customers beginning their home search on the internet, there is significant opportunity for your business online. This makes your optimized website a valuable business tool. Well-executed search marketing using internet and real estate best practices will benefit your website. You’ll see increased website traffic and search visibility.
Real estate and internet lead management is critical for your business.
Similarly, why spend money to increase website traffic if you don’t have a lead management system? Lead generation is a large investment, and your response time is critical. According to NAR, 48% of agents do not respond to real estate internet inquiries. The remaining agents take up to two days to respond!
Prospects expect an immediate response to their inquiry, otherwise they are off to the next website. Studies show that consumers overwhelmingly use the agent who responds first. Utilizing a lead management system gives potential customers value and support they won’t find elsewhere. We offer a Rapid Response™ system so you don’t lose leads due to poor service.
Automated Marketing helps you stay in touch after the sale.
Because your clients will likely buy or sell again, repeat business is an important component of your marketing strategy. Implementing the right real estate internet applications helps increase your repeat business. While 90% of consumers say they would use the same agent, only 11% of consumers actually do. This is because most businesses stop investing in the online relationship after they close sale. We can help you effortlessly create repeat business for your agents with our 24-7 virtual marketing tool. This automated real estate marketing tool delivers leads straight to your agents, while encouraging referrals and reinforcing your branding.
Integrated real estate internet solutions will increase your business and efficiency.
Leading companies understand that the components of their real estate internet marketing cannot be viewed separately; they must complement each other as part of one broad strategy. As online consumer expectations continue to evolve, creating a brand online for your business will increase your market share by attracting new clients and leveraging repeat business.
Are you using any real estate internet tools or strategies in your current business operations? If so, how are they performing for your business? Our consulting team understands how to integrate real estate and internet together to make you successful.
Our strategic internet solutions will help
- Drive traffic to your website;
- Engage consumers once they get there;
- Effectively respond to leads;
- Convert those leads into clients; and,
- Continue the relationship after the sale.