You are reading Lead Management for Real Estate

Do you have a management strategy for your online real estate leads?

Your real estate leads represent a huge opportunity. Out of the 82% of today’s buyers and sellers beginning their home search online, 58% of them will select the agent that responds first. Using the right tools puts you back in control of your prospect inquiries, and allows your agents to provide superior real estate customer service.

Quality real estate customer service and lead management for your brokerage.

You are investing heavily in the internet to generate real estate leads, don’t lose them due to poor customer service! According to NAR, 48% of agents do not respond to their internet inquiries and the balance do so a day or two later – with 55 million online real estate leads received yearly, that’s a huge missed opportunity. Our automatic lead incubation and lead management programs ensure you won’t lose a prospect to your competitor.

Our high-level service and quality assurance standards deliver economies of scale for small to mid-sized brokers.

Rapid Response™ for your real estate leads

Our Rapid Response™ system, automates lead incubation and lead management from agent, broker and national websites through a multi-lingual contact center. Our real estate customer service puts you back in control of prospect inquiries.  Our system measures and quantifies your real estate leads, so you’ll know exactly what happens to your prospects.

27 million (48%) online real estate leads were ignored in 2010.  How many of those were yours?

This revolutionary solution for real estate lead management integrates industry-leading technology platforms (e.g. Terabitz) and unparalleled solutions. We will respond to every inquiry generated by your website within 15 minutes, gathering valuable information and ensuring a positive and meaningful customer experience. We provide you and your team with only warm, qualified leads.

Your frontline real estate customer service team

We deliver 15-minute Rapid Response to all your online real estate leads. Utilizing the best in call center and database technology, our real estate customer service center qualifies those leads and then transfers only the warm leads directly to you. We ensure that all communication will be handled professionally and promptly, giving you the best opportunity to connect with your customer.

Your real estate leads will be given reliable, consistent and friendly service

Our comprehensive training ensures your brand is represented to full advantage. Our experienced team delivers the exact messaging you require, using your custom Rapid Response script used to communicate with consumers on your behalf. All calls are recorded and monitored for quality assurance. Should a prospect have a more immediate need or request that your Rapid Response Team is unable to handle, our call center will simply place the call on hold and attempt to “hot swap” directly to you.

We log and evaluate all data gathered during our conversations, providing you with a variety of customized reports.  Our reports can provide lead details, action items or success metrics for you and your team.

Our real estate customer service center managed over 35,000 web inquiries in 2010 on behalf of its clients

Valuation model for real estate leads

Don’t waste your time on anything less than the best. Utilizing proprietary business rules and scoring algorithms, our lead qualifying process yields robust results: higher-level metrics that more accurately gauge the overall quality of your real estate leads.

Lead Incubation – Warming up your cooler real estate leads

Using targeted email campaigns and periodic personal contact, we ensure that the consumer is always thinking about you – even while you’re not thinking about them. Based on the consumer’s conversation with our team, those who are not “ready, willing and able” to engage with you will be placed on a call back and/or email campaign. Our real estate customer service team can make an additional outbound call to the consumer, based on their time frame, to determine if they want to move forward. Additionally, a selection of custom email campaigns tailored to the customer’s interests and needs (and your company’s preferences) are available to provide a constant lifeline to your customer, so that you are always on their radar.

While 1-3% is the average lead conversion for our industry, our consistent, professional real estate customer service team can help you realize a lead conversion ratio upwards of 6-10%!