Professional lead management services for your real estate leads
We have been very satisfied PCMS clients since 2009. We are now stronger, more profitable, and viewed as the innovator in our market. We engaged PCMS for the outsourcing of our lead response call center through their partnership with One Cavo. We enjoy our relationship with the PCMS team and know they are always there for us as we continue to reinvent Coldwell Banker Caine.
Real Estate Leads
What happens to your online leads?
According to NAR, 48% of agents do not respond to their internet inquiries and the balance do so a day or two later – with 55 million online real estate leads received yearly, that’s a huge missed opportunity! PCMS offers professional and consistent internet lead response and incubation for your real estate leads.
Our automatic lead incubation and lead management programs ensure you won’t lose a prospect to your competitor. Your real estate leads represent a huge opportunity. Using the right tools puts you back in control of your prospect inquiries, and allows your agents to provide superior real estate customer service.
We do the legwork for your agents, gathering valuable information and ensuring a positive and meaningful customer experience. We provide you and your team with only warm, qualified leads.
Rapid Response
Respond to every website inquiry within 15 minutes
- Our real estate customer service center managed over 35,000 web inquiries in 2010 on behalf of its clients.
- Automate lead incubation and lead management from agent, broker and national websites through a multi-lingual contact center.
- Measure and quantify your real estate leads, so you’ll know exactly what happens to your prospects.
- We integrate with industry-leading technology platforms.
We ensure that all communication will be handled professionally and promptly, giving you the best opportunity to connect with your customer. By utilizing proprietary business rules and scoring algorithms, our lead qualifying process yields robust results: higher-level metrics that more accurately gauge the overall quality of your real estate leads.
Lead Distribution
Our real estate customer service puts you back in control of prospect inquiries.
- We deliver 15-minute Rapid Response to all your online real estate leads.
- We utilize only the best in call center and database technology.
- Our real estate customer service center qualifies those leads and then transfers only the warm leads directly to you.
- Realize additional benefits from our proprietary valuation model
We log and evaluate all data gathered during our conversations, providing you with a variety of customized reports. Our reports can provide lead details, action items or success metrics for you and your team.
Customer Service
Reliable, consistent and friendly service.
- Our comprehensive training ensures your brand is represented to full advantage.
- Our experienced team delivers the exact messaging you require.
- Custom Rapid Response scripts are used to communicate with consumers on your behalf.
- All calls are recorded and monitored for quality assurance.
A selection of custom email campaigns tailored to the customer’s interests and needs (and your company’s preferences) are available to provide a constant lifeline to your customer, so that you are always on their radar.
Lead Incubation
Warming up your cooler real estate leads
- Using targeted email campaigns and periodic personal contact, we ensure that the consumer is always thinking about you – even while you’re not thinking about them.
- Based on the consumer’s conversation with our team, those who are not “ready, willing and able” to engage with you will be placed on a call back and/or email campaign.
- Our real estate customer service team can make an additional outbound call to the consumer, based on their time frame, to determine if they want to move forward.
