We won’t try to sell you cookie cutter strategies for your real estate internet marketing. SEO is essential for online success, and each brokerage faces unique challenges in their market. As a real estate consulting firm offering both real estate technology solutions and strategic planning, we are particularly qualified to help you build a strong online brand that delivers increased website traffic, leads and sales for your agents.
Why optimized real estate internet marketing is an essential long-term strategy for building a recognizable online brand.
Real estate SEO is necessary to build brand awareness and increase consumer engagement. Well-planned internet marketing strategies include search engine optimization so your brand’s message reaches consumers. As the majority of brokers remain behind the technology curve, there is a good chance your competitors are not focused on this—creating significant opportunity for your business online.
Do you have an effective way to drive consumers to your real estate website?
More than 60 billion searches are conducted every month. Online consumers use search engines as their primary source of information, making SEO for real estate an effective method of advertising. SEO for your website ensures more conversations, sales leads, and revenue!
Did you know that 90% of consumers begin their home search online? This is why internet marketing should be a top priority for your strategic planning, and SEO for real estate is a critical component of this. An optimized website is a valuable business tool because well-executed search marketing will generate leads for your agents, while you’ll see increased website traffic and consumer visibility. Good real estate SEO will help you create useful, information-rich content to keep your visitors engaged and interested in your services.
What are the benefits of SEO for real estate?
To drive traffic to your website, your internet marketing strategy must be consistent and optimized.
For example, you’ve built a real estate website that you love. It has engaging content, and you can efficiently manage online queries with a lead management system. But consumers can’t find you online, so your website is a money loser instead of a money maker.
Companies of all sizes can benefit from free website traffic. SEO for real estate will help you rank well, and these additional leads increase the value you provide to your agents. With authoritative search rankings from Google and other prominent search engines, your brokerage gains long-term sales advantages from the exposure AND substantial reputation building.
Our objective is getting your real estate website listed as close as possible to the top of all relevant search results.
SEO for real estate Q & A
What is real estate SEO?
Strategies to increase your search ranking for keyword terms or phrases that are relevant to your business. Indivudually these changes may have little to no measurable impact on your website traffic. But when you strategically implement both well-known tactics and lesser-known strategies practiced by the experts, the results can have an enormous impact on your business.
Authoritative search rankings mean more website traffic. More website traffic means more buyers and sellers. More buyers and sellers mean more business and dollars.
A complete real estate SEO campaign entails both on-site and off-site SEO.
- On-Site SEO: Making adjustments to your website for maximum results. This includes factors such as page titles, keyword density, internal linking, heading tags and much more.
- Off-Site SEO: The process of obtaining and maintaining influencing authority online. This includes factors such as social media mentions, link building, local optimization and much more.
How long before I see results?
Where are you now? How competive is your market? There are no short cuts. Our free real estate SEO review provides you with competitive intelligence and insider data necessary to make important strategic decisions for your online brand.
Times are tough. I can’t afford SEO for my real estate website.
We know the current economic enviroment has made it difficult for many to allocate dollars for SEO. Therefore we provide a variety of pricing options. Because online presence and popularity can play a major role in the success of your business many brokers and companies of all sizes have decided to minimize other marketing expenses and use those dollars for SEO—some of those companies may be your competetion!
I tried SEO and it did not work. What happened?
We hear this often. There is an enormous amount of internet marketing tips, advice and information available online. While some is worthy, there are sources that provide black hat tactics, including SPAM, unethical practices or get-there-quick gimmicks. These practices could actually harm your rankings. It is important to follow SEO best practices. Unethical search engine optimization could get your website banned from the search engines and this is hard to recover from.
Real estate SEO is complex and involves many steps. Skipping one of these steps could slow you down or hinder your results!
Can I get real estate SEO for less?
Yes. There are companies that will work for less. It is always important to get creditiantials and talk to current clients. Choosing a company that offers cheaper SEO for real estate rates may not get maximium results and in the long-term could cost you more time and money. We take the time to get to know your business website marketing needs, and then execute a campaign that utilizes best practices to protect you.
My website provider told me SEO was included in my cost. Where are my online prospects going?
This is a common question. Often, great real estate website design companies provide tools and systems that are an integral part of a SEO campaign. However, you need to know how to implement best practices while using these features. Oftentimes this is where the problem lies. We work with your website provider to make necessary tweaks to your website so it is SEO friendly while updating your existing tools and systems.
How can I outrank my online competitors?
Simple, but not easy! Both your on-site and off-site real estate SEO optimization techniques need to be better than anyone who currently ranks higher in the search engines than you do.
What is the real cost to my business?
Real estate SEO is an asset, not a cost. As your search rankings grow so does your website’s value.
Why do I need a website review?
Think of your website as the foundation to your online marketing. If the structure isn’t optimized, it can hinder your search engine optimization efforts, making it harder to build a reputable online brand for your brokerage.
Why does my keyword list matter?
People enter different phrases known as keywords into the Google or Bing search box to find a website that matches their needs. For example, someone searching for condos in Dallas, Texas may enter the phrase “Dallas condos” or “condos in Dallas” or “Dallas condos for sale” or “Dallas TX condos”. If your company caters to this property type it is important your site ranks for a variety of relevant terms to capture all search requests.
What is link building and why should I care?
Links that point to your real estate website from other promient or authorative websites is one of the most important signals to search engines that your website provides valuable information and is worthy of these links—meaning a higher ranking for your real estate website. Link building should be part of your on-going optimization strategy.
Can I change my real estate SEO package later?
Yes! We know that as your website grows so do your needs. We offer competitive pricing in SEO for real estate. We can jumpstart an aggressive campaign for faster results or ease into a SEO strategy with a level that fits your current budget. Do you need help deciding which SEO for real estate level is right for you? Take advantage of our free real estate SEO review now and we will make recommendations based on our findings.
What services should my real estate SEO consultant provide?
Choosing the right real estate SEO consultant is critical. It’s important to remember no one can guarantee a #1 ranking on Google (or any other search engine.) But remember that SEO for real estate will gain you long-term online exposure, as well as reduce your overall marketing costs.
What happens if your competitor has aggressively and successfully branded their business online, and you’re losing business? You recognize your website is old, lacking dynamic content that engages visitors. It’s time for a complete overhaul. Where do you start?
Thoughtful design and well-planned SEO provide the online foundation your brand requires. A knowledgeable consultant will:
- Review your site content or structure
- Provide technical advice on website development—Hosting, webpage redirects, error pages, use of JavaScript
- Guide website content development
- Provide oversight for online business development campaigns
- Perform keyword research
- Provide essential training to your staff
