Coaching and accountability: The most complete way to ensure success in your efforts to recruit the agent of the future. PCMS Consulting and AlignMark have created the Total Recruiting Solution to help you achieve your recruiting goals through one-on-one and group coaching and integrated with AlignMark’s lead generation, CRM, and simulation tools.
Our experience has proven that when combining coaching with technology, your chances for success increase. Coaching alone isn’t always the answer and technology alone doesn’t give your team the confidence they need to succeed. The Total Recruiting Solution is your best way to achieve recruiting success!
PCMS can help you capture the potential of next generation real estate agents.
- Are you meeting your recruiting goals?
- Do you believe you are positioned to recruit the real estate agent of the future?
- Do you have a recruiting business plan?
- What is the average age of your current real estate agents?
- Do you have a goal to recruit a certain number of agents in the coming months and years?
- Do you have the right team in place to achieve your recruiting goals?
- How much company dollar are you leaving on the table because you do not have an effective recruiting strategy?
How are you planning to recruit the real estate agent of the future?
After addressing the needs of the consumer, recruiting real estate agents is the most important thing a growing real estate brokerage company can do, however, it is probably the area that is least measured and managed. Many companies leave it to managers to recruit but, in the process, fail to recognize that most managers in today’s model are busy running their offices and are usually reactive instead of proactive when it comes to recruiting real estate agents. When you consider most of them don’t have the coaching or tools necessary to be successful, it is easy to understand why most brokerages fall short of their recruiting goals.
Like consumers, real estate agents are researching you online and if you don’t have the proper strategy to drive, engage, and respond to these prospects, you will find it difficult to recruit the real estate agent of the future. This is the key to your future success – you don’t have a choice. You are spending time, money, and effort trying to drive and engage real estate consumers to your website to list and buy homes. In today’s internet driven environment, why wouldn’t you be doing the same with the lifeblood of your real estate company?
Recruiting Coaching for Real Estate Brokers
Many brokerages require their local office managers to recruit real estate agents in addition to their many other responsibilities. Unfortunately, unless they are properly coached and held accountable, a large percentage do not achieve their recruiting goals and the company incurs a large opportunity cost. We believe that unless management has an in-house real estate agent recruiting coaching program in place, money is left on the table. Office managers benefit from recruiting coaching much like real estate agents benefit from sales training and coaching.
Our coaches can help you and your team gain a better insight into the “agent of the future” based on our years of experience and the fact we have been responsible for helping our clients recruit thousands of agents. We can help you ask the right questions, deal with objections, and recruit the agents that will help you REinvent your real estate company. PCMS Consulting’s real estate coaching services include:
- One on one coaching
- Group coaching
- Phone scripts
- Recruiting letters
- Business planning sessions
- How to hire and compensate a full time recruiter
- Marketing pieces created for you to promote your office
ARMS – AlignMark’s Recruiting Management System
A revolution is underway in the Real Estate industry – the way brokers manage their recruitment business is changing. Leading the transformation is ARMS – AlignMark’s Recruiting Management System. ARMS is a fully integrated web-based recruiting and hiring solution designed specifically for the Real Estate industry with recruiters, brokers and managers in mind.
Some of the benefits of ARMS include:
- Ability to build brand equity and awareness with recruits
- Infrastructure to streamline a company’s recruitment processes
- Facilitates either centralized or decentralized management of a company’s ?recruitment operation
- Ability to stay in touch with a larger pool of prospects over a longer period ?of time with minimal resources
- Higher Return-On-Investment (ROI) for all recruitment activities
- Ability to filter the recruitment pipeline based on different criteria
- Ability to understand the earning potential of prospects
- Reduce attrition by making better selection decisions
- Increase productivity by selecting agents with higher skills and abilities
- Understand the training needs of agents and prospects
Some of the features of ARMS include:
- Full integration with the Real Estate Simulator
- Creation and management of DRIP campaigns
- Ability to create customized DRIP templates
- Ability to create and manage Mass Email campaigns
- Automatic email responses to clients
- Manage both experienced and new prospects
- Comprehensive Pipeline Reporting
- Import prospects into the system from multiple sources
- Ability to flag prospect for special attention
- Ability to sync to Outlook
- Ability to sync with mobile devices
- Extensive Resource Center
- Dedicated support and expertise in recruiting and selection
- Readiness ratings
- Polling questions for collecting intelligence on prospects
- Email distribution capabilities
- Manager accountability
- Pipeline reporting
AccuRecruiter – Innovation in Real Estate Agent Recruiting
Hiring quality real estate agents in a timely manner has never been more difficult than today. AccuRecruiter is a Web 2.0 based recruiting system for gaining access to and converting an unprecedented number of passive job candidates to hires at greatly reduced costs.
More specifically, AccuRecruiter allows real estate organizations to:
- MORE CAPTURES: Attract and engage a greater number of passive job applicants
- Maintain contact over time with potential applicants through automated email
- Convert more passive career suspects to active real estate career prospects
- MORE CONVERSIONS: Positively differentiate your brokerage as the Broker of Choice
- Increase hiring conversion rate while simultaneously reducing hiring costs
What is AccuRecruiter?
AccuRecruiter is a Web 2.0 real estate technology solution that will significantly INCREASE the number of passive and active career seekers interested in working at your real estate company. It is a powerful set of tools that provides you several methods to brand your real estate organization and positively impact career seekers interests and attitudes – ultimately identifying your firm as the employer of choice.
It is not just a lead generator or job board posting-it goes much further. Through customized and interactive surveys, a passive or active career seeker will be pulled to your firm. AccuRecruiter will cast a wider net to recruit the real estate agents you want and need.
AccuRecruiter provides:
- Organization Branding: Customize your brand and your message to career seekers
- Reach the next generation real estate agent: Capitalize on social networks and blogs to find & pull passive Gen Y & Gen X professionals
- Tailor your system to reach both new and experienced employees.
- Auto Job Posting: Automated technologies to post and rotate to multiple job boards
- Differentiate your company: Unique experience for each person to tie your brand to the needs, goals and values of prospects
- Actively influences passive career prospects to professionals interested in a career with your company
Real Estate Simulator
The Real Estate Simulator™ is a world-class assessment tool that uses simulation technology to recreate the real-life challenges that real estate agents encounter on a daily basis. The person being assessed plays the role of a real estate agent and must interact with virtual clients who are interested in buying or selling property.
The “real estate agent” is taken through the entire sales cycle from building rapport to closing and must demonstrate their ability to handle objections, negotiate price, understand client needs, deal with personality clashes, and even handle periodic rejection. Using a three-in-one assessment strategy, the Real Estate Simulator™ evaluates selling skills, intelligence, and personality to provide comprehensive information about a person’s strengths and weaknesses in real estate sales.
About the Simulation
Real Estate Simulator™ combines three different assessments, a video Simulation, a Personality Profile and a Cognitive Ability test, to give you the most comprehensive evaluation available. The results are brought together in one easy to read report. The Simulation measures the level of sales skill. In the simulation, you are presented with typical situations that real estate agents experience on the job every day. You have to react to the situations, and in the process, deal with objections, establish the client’s needs, and close the sale. Your responses are then statistically compared to those of high-performing agents. These situations test the following competencies:
Building Rapport with your Virtual Client
Building rapport and acquiring information are critical skills that come into play at the beginning of every sales process. This part of the simulation measures your ability to develop a connection with clients on a personal level and to collect necessary information (such as determining the clients’ needs and requirements, decision-making criteria, and priorities, as well as the information that is necessary to screen the client) by asking the right type of questions at the right time.
Managing the Real Estate Sales Process
Managing the sales process involves a set of behaviors that control the flow and pace of the sales process. This part of the simulation measures your ability to guide the client toward action at the right time by making appropriate recommendations (while not turning off the client by being too aggressive or too forward), properly addressing clients’ concerns, and effectively handling objections and removing obstacles.
Listening Skills
Strong listening and comprehension skills are necessary to understand your clients’ needs and requirements from what your clients tell you. This part of the simulation measures how well you process the information that the clients provide and how accurately you apply that information in the sales process.
Closing the Real Estate Sale
Closing skills are a set of behaviors related to bringing a sale to completion by obtaining a commitment from the client and closing a deal. This part of the simulation measures your ability to obtain a commitment from your clients and to make clients feel good about their purchasing decisions. It measures your level of assertiveness when closing deals and your ability to handle rejection, in those cases where the sale does not materialize.
